- From the Desk of Marques Colston
- Posts
- Making the Most of a Short Runway
Making the Most of a Short Runway
Turning thin margins into your competitive advantage
Back in 2006, I was pick 252 out of 255 in the NFL draft
My margin for error? Nearly zero.
No job security. No spotlight. No time to ease into the system. Every practice felt like an audition—because it was.
Most people saw being overlooked as a setback. For me, it became a spark. It forced me to see things clearly:
How I worked.
How I built habits.
Where I could add value—fast.
Operating with limited options did that. It stripped away the noise.
Scarcity as Survival
Walking into that first training camp, I wasn’t thinking about a ten-year career. I was thinking about making it to tomorrow.
When you’re that far down the draft board, the exit door is always within arm’s reach. The league doesn’t wait for late-round picks to figure it out. I had to be sharp from day one.
That pressure could have easily crushed me. But it did something better — it focused me. It made every detail matter. It turned every rep into a decision point. It taught me that scarcity isn’t just about pressure—it’s about clarity.
The absence of options forced me to build systems and disciplines that became my foundation. Those tools didn’t just extend my career—they carried over into every chapter after football.
Challenging the Narrative
We’re conditioned to see scarcity as weakness. Not enough capital. Not enough connections. Not enough exposure.
But here’s the reframe: a short runway isn’t a flaw—it’s a filter.
It strips away distractions. It forces prioritization. It reveals what’s essential.
Abundance, on the other hand, often dilutes clarity. Too many opportunities. Too many paths. Too many “maybes.”
When everything feels possible, nothing becomes urgent. And urgency is what sharpens execution.
This same clarity that carried me in football shows up everywhere else:
Startups. Limited capital means you can’t afford to build ten features. You focus on the one that matters most. That constraint doesn’t just save resources—it drives product-market fit.
Leadership. Budget cuts or team reductions expose whether you know how to align people and priorities. Scarcity reveals leaders who can make hard calls without losing the mission.
Athletes in transition. The spotlight fades, and opportunities narrow. Without the comfort of certainty, you’re forced to prepare differently, to sharpen how you tell your story, and to show up with discipline in new arenas.
In each case, fewer options don’t have to become a handicap—they can be an accelerant.
A Clarity Engine
Thin margins create urgency. And urgency creates clarity.
When the margin for error is razor-thin, you stop chasing “nice to haves” and start building on what’s non-negotiable.
What moves the needle?
What distractions can be cut?
Where must I deliver at the highest standard?
Those questions get answered faster—and more honestly—when the stakes are real. Urgency eliminates the luxury of indecision. It collapses the distance between intention and action. It forces you to distinguish signal from noise, and execution from excuse.
The irony is this: most people spend their careers trying to escape pressure, chasing abundance. But comfort dulls urgency. Too many options scatter focus.
Constraints, on the other hand, keep you sharp. They remind you that discipline isn’t a nice-to-have—it’s the only way forward.
Lessons From the Margins
Looking back, being overlooked was the ultimate training ground—not just for football, but for everything that came after.
Here’s what shows up across every field:
Constraints sharpen focus; abundance blurs it. When resources are tight, clarity becomes survival. When they’re plentiful, it’s easy to confuse being busy with making progress. The discipline to cut out what doesn’t matter is built when the margins are thin.
Small margins build strong systems. The habits I leaned on—preparation, attention to detail, resilience—weren’t built in comfort. They were shaped by pressure and necessity.
A short runway creates urgency. Urgency forces priorities. It speeds up decision-making and cuts down hesitation. You can’t afford to drift—you act on what matters most.
Constraints are the best filter. Without endless options, you see quickly where the real levers are—the things that actually drive results.
Tight margins may feel uncomfortable, but they turn pressure into clarity. They reveal not just how much capacity you have—but how well you can use it.
Closing Thought
When I reflect on my NFL career, the biggest gift wasn’t the records or accolades. It was the clarity that living without a safety net forced me to develop.
Being underestimated and overlooked didn’t shrink me. It sharpened me.
That same clarity is what I lean on now in boardrooms, investment conversations, and coaching sessions with high-capacity leaders.
Operating under pressure isn’t the enemy. It’s the engine that creates separation.
If you’re in a season where resources feel thin, options limited, or opportunities scarce—don’t resent it. Use it.
Constraints may be the sharpest lens you’ll ever have. They won’t just test you—they’ll reveal what actually matters.
You don’t need endless options to succeed. You need clarity. And clarity often arrives when the margin for error disappears.
Ready to take the next step?
Whether you're pivoting careers, scaling your business, or redefining your next chapter, I help growth-minded professionals and organizations turn potential into sustainable success.
🚀 Learn more about my Thinking Partnership program →
Work with me 1:1 to uncover blind spots, build clarity, and create a personalized game plan that positions you for uncommon performance.